Sample Email/Video Tonya Skinner – Missouri – Sent to Lapsed Members

Good afternoon, XXXXX!

I am serving as the Missouri Membership Director for the National Business Education Association. In this capacity, they share our “lapsed” members with me each month. I see that you have not rejoined for the coming year.

I certainly understand that this is a “strange” year and unique time, but please let me know if you need any additional information to make your final choice this year. And, if you will take three minutes to watch the video I recorded showcasing the NBEA new member site and benefits, I’d sure appreciate it.

Thanks a bunch, and I hope you are staying healthy.

Tonya Skinner